Fifty Shades Darker: The Masquerade Ball is a cinematic VR experience that invites viewers to join a memorable scene from the film – the elegant masked ball that takes place at the Grey family’s mansion. You will be immersed in the celebration and the spectacle as you join Christian Grey, Anastasia Steele and their exclusive guests for a spectacular evening affair.

See what it’s like to run the NYC Marathon in virtual reality from runner Alex Christison's perspective as he participates for the tenth time. From the center of the largest marathon in the world, you'll see millions cheer from the sidelines as the runners pass through all five boroughs on their 26.2-mile journey. This VR 360 video was produced and edited by multimedia company CyberLink using its flagship software PowerDirector, in partnership with Sports Illustrated.

Rogue One: A Star Wars Story director Gareth Edwards takes fans behind the scenes in this 360° video, allowing the viewer to see the on & off-screen action. Gareth provides a director’s commentary about the specific scene being shot, the overall production, and his inspiration and motives as director. Viewers can pan around the 360° space, with on-screen annotations complementing Gareth’s VO and providing a deeper look into what it’s like shooting a scene in a Star Wars film. This scene features Jyn and Cassian in a market ambush with a group of Storm Troopers.

Embark on a magical animated adventure from Academy Award winner Robert Stromberg and The Virtual Reality Company

Check out Sports Illustrated Swimsuit 2017 model Hannah Jeter's photoshoot in interactive 3D.

Come along for the ride on a thrilling adventure into a breathtaking new reality in this exclusive trailer. Amy and Jonas are twins living a perfectly ordinary life, until an extraordinary dog named Rukus shows up in their backyard and leads them on an exhilarating rollercoaster journey through an awe-inspiring prehistoric world. Run from stampeding dinosaurs, brave a raging river – and be there to discover it was all part of a magical plan. Thoughtful storytelling, cutting edge technology, and unlimited imagination combine in this groundbreaking animated adventure for an entertainment experience the whole family can enjoy. From Academy Award winner Robert Stromberg (Avatar, Alice in Wonderland, Maleficent) and The Virtual Reality Company - the full experience is now available from the Oculus store for Samsung Gear VR, and at the IMAX VR Experience Centre.