Brands Using Virtual Reality: See Virtual Reality Marketing Examples and List of Virtual Reality Advertising Examples.

PRESS

2018

March 11, 2018

Five Virtual Reality Trends to Watch in 2018

The Next Web predicts more more 360° VR video thanks to OmniVirt's analysis of 360° VR ad performance.

March 11, 2018

Here are the Bay Area startups pitching at this year's SXSW — and an early winner

Silicon Valley Business Journal highlights OmniVirt's pitch at SXSW for the Sound Ventures Pitch Perfect contest.

March 11, 2018

Ashton Kutcher: Searching for Startups at SXSW

Sound Ventures' Ashton Kutcher searches for startups at SXSW, and selects OmniVirt as a contender.

March 8, 2018

Jaguar, EasyJet test self-service 360-degree ads

Jaguar and EasyJet take advantage of OmniVirt's self-service platform to create and distribute immersive ads across the web.

March 7, 2018

Jaguar, EasyJet Launch 360-degree VR Ad Campaigns

Jaguary and EasyJet use OmniVirt's self-service platform to distribute 360-degree vr ads.

March 2, 2018

Brands Test Limits of Facebook 3D Posts After February Updates

OmniVirt's PMM Ara Parikh discusses how Facebook's 3D Posts opens the door for advertisers to experiment with 3D and AR by educating users on the new content format.

March 1, 2018

Leveraging VR to make ads an experience

OmniVirt's COO Michael Rucker and PMM Ara Parikh discuss how VR brings better storytelling to advertising and how publishers are using 360° VR to better invest in their O&O properties.

February 28, 2018

Study finds 360-degree VR Ads Perform Better, Improve CTR 300%

MediaPost reports on the results of OmniVirt's analysis of over 700 milion ads: 360° VR ads perform better across every metric as compared to flat, 2D ads.

February 8, 2018

The NYT is boarding the AR train — here’s what that means for storytelling

OmniVirt's PMM Ara Parikh discusses how The New York Times' embrace of AR shows the potential--and limits--of AR in storytelling.

January 30, 2018

Google's web AR announcement is a boon for advertisers

OmniVirt's CEO Brad Phaisan breaks down how Google's web AR announcement benefits advertisers.

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