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Silicon Valley Business Journal highlights OmniVirt's pitch at SXSW for the Sound Ventures Pitch Perfect contest.
OmniVirt's PMM Ara Parikh discusses how Facebook's 3D Posts opens the door for advertisers to experiment with 3D and AR by educating users on the new content format.
MediaPost reports on the results of OmniVirt's analysis of over 700 milion ads: 360° VR ads perform better across every metric as compared to flat, 2D ads.
OmniVirt's PMM Ara Parikh discusses how The New York Times' embrace of AR shows the potential--and limits--of AR in storytelling.
OmniVirt's CEO Brad Phaisan breaks down how Google's web AR announcement benefits advertisers.