VR Distribution: Overcoming its challenges and why it’s worth it

VR Distribution 101

You have this captivating experience, a 360° tour around a 50,000 square foot mansion, a VR virtual trip around East Asia, or 3D banner advertisement of the new Tesla Model 3.

How can we see it and which outlet is optimal for VR Distribution?

VR Distribution in Headsets

VR/AR headsets, such as the Oculus Go, Google Daydream, and HTC Vive, have the intention of immersing a user into an encapsulating experience.

However, adopting this technology is expensive. Consumers are unlikely to splurge on this equipment, and the number of users who own a VR headset is currently not enough to justify the content production costs.

Additionally, the number of applications on these headsets is modest at most; thus the number of outlets via these apps are limited.

VR Headset in use

VR Distribution in Mobile Apps

Creating an IOS or Android application on the App Store seems like a reasonable answer. Many consumers have smartphones; and if the application is free, why wouldn’t they download it?

When diving deeper, there is a pressing problem: No one wants to download an additional App on top of the 50+ ones already flooding our phones. Unfortunately, if you make an app it will simply become another 200MB add to their storage and nothing more.

Hundreds of applications

VR Distribution in Social Media

In this day and age, social media is everything in marketing. Although it is important for companies to stay active on social media, is the correct outlet for VR experiences?

For regular videos, sharing a YouTube advertisement video on the Web works. Unfortunately, this doesn’t work for 360° VR videos (a common misconception). These 360° videos only work on the native YouTube application, forcing users to exit their web browsers and open another app.

Similar problems can be found when uploading 360° videos from Facebook. When considering if social media outlets are the right choice, we urge you to think about who your audience is and where they consume their content.

Opening YouTube app to watch 360° video
In this case, users have to open YouTube application to watch 360° videos

VR Distribution in Web Browsers

Don’t fix something that isn’t broken.

Millions of people use a web browser whether it be Google Chrome, Safari, Firefox, or maybe even Internet Explorer. Make it as easy as a click of a button, with almost zero barriers to entry; is this the answer?

And for those who wish to experience the headset experience may do so through their Cardboard or other smartphone supported devices.

VR Distribution through web browsers become easy. Producers are able to promote their content through pre-existing channels and users. Web VR Distribution solves broken YouTube video problems and more! That was easy. 

Infiniti Campaign powered by OmniVirt
Infiniti’s efforts to give their customers an interior tour of their new car, powered by OmniVirt

Of course, there are more avenues of distribution, but this is a quick glance.

Wait, is VR Advertising even worth it?

The best evidence of VR Distribution success in advertising is the numbers.

The power of the 360° VR experience is painted through our recent Performance Report. In comparison to a flat 2D photo, we find that 360° photos experience +300% Click-Through-Rate (CTR) and +14% in Viewability.

It is also proven that 360° VR Videos engage their viewers longer, an increase of 46% compared to a regular video. With added hotspots, users are able to navigate through different content or additional 3D photos.

The more time spent on the advertisement, the more likely viewers will be able to recall their experience.

Examples of 360° VR experiences
Examples of 360° VR experiences powered by OmniVirt

Staying on top of technological trends is important for thriving businesses. Most importantly, VR advertisements signal brand credibility and quality to consumers.

In building a brand’s equity and therefore generating more sales, it’s vital for companies to invest in the experience of their consumers. Reflect back: What was the last flat banner I saw? The last video ad? The last 360° VR ad? Advertising is about being remembered.

TLDR: Yes.

The Solution  

 Ages ago, web browsers were just pages of text. Years ago, we began to watch videos. Today, we can experience virtual reality on it.

Creators are able to embed their VR experiences into their existing channels on the web and easily distribute their content through traditional shares and links. Initially, the problem between VR content and distribution was the lack of VR consumption infrastructure. 

Web VR Distribution solves the problem by repurposing an already thriving and reliable infrastructure. 

OmniVirt Web and Mobile capable VR Player
OmniVirt’s VR Player compatible with many devices

Getting started and brainstorming ideas is your next step. We can help you get started!