Today, OmniVirt is expanding its platform to provide a monetization solution for Virtual Reality Inventory. While previous announcements and case studies from OmniVirt have called out work with The New York Times, Time Inc, AOL, and many other traditional publishers to power 360° Video advertising for web inventory, with this announcement OmniVirt’s platform can be used to monetize a publisher’s Virtual Reality inventory as well.
While publishers have invested into VR, the industry has lacked technology to connect web and VR inventory together, creating limited scale and monetization for VR providers. Now, both traditional publishers and VR developers can monetize their VR inventory and deliver campaigns that scale for brands.
See our demos below:
For VR app developers, OmniVirt provides monetization for VR apps (iOS, Android, Unity, and more):
For publishers, OmniVirt supports ad integration with ad servers (DFP, Freewheel, and more):
Demo – Ad integration with existing ad servers:
To date, OmniVirt has delivered over 500M 360° VR ad impressions, supporting high profile campaigns for clients like Toyota, Infiniti, Samsung, Netflix, Chevron, Universal Pictures and Johnnie Walker. Now these campaigns can scale into VR inventory as well.
OmniVirt’s mission is to make it easy for publishers and advertisers to launch and monetize their VR experiences and campaigns. Now, with one platform both traditional publisher’s with a VR app and emerging VR developer’s looking to monetize their experience with native VR formats can get started with 3 simple steps:
If interested in learning more about OmniVirt and recent updates to its Monetization Platform, please reach out at email@example.com
OmniVirt is 360 Video and Virtual Reality advertising platform founded by former Google and YouTube employees. The company has received funding from top venture capitalists including Andreessen Horowitz, Greycroft, BDMI, Horizon Media, First Round Capital and many others. OmniVirt’s technology distributes 360° VR across top publisher websites like The New York Times, AOL, Time Inc, Gannet, Wall Street Journal, Vice Media and more. These experiences are customizable and interactive, with detailed performance reporting showcasing where audiences are engaging in the immersive experience. The company has powered multiple high profile campaigns for clients like Toyota, Infiniti, Samsung, Chevron, Universal Pictures and Johnnie Walker.