360° VR helps transport audiences to a place without ever needing to leave the couch. It allows audiences to immersively experience a location as if they were there because Sometimes, pictures, flat videos and words just don’t adequately capture a place’s magic.
This tutorial provides best practices and instructions for showcasing travel destinations in 360°. We break it down in four steps and provide our favorite examples of 360° content that totally own showcasing destinations. Happy reading!
1. Capture footage
- Utilize the 360° content sphere: Consider where you place your camera to ensure you have compelling scenery that fills the full 360° sphere. But don’t overload your audience: think balance. If the full 360° video has action all around the video, film for a longer scene without cuts so audiences can take their time exploring. If the 360° video has a primary area / quadrant of focus, mute the action in the rest of the sphere to help guide the audience.
- Camera placement: Optimize for how you want a user to explore the destination. Place the camera low to highlight immensity of a location (e.g., audiences look up to feel the height of a tower or monument). Place the camera high to highlight views that can be accessed from a place (e.g., the top of the Eiffel Tower to access views of Paris down below).
- Audience POV: POV videos where activity is involved can be an exciting to explore a location. For example, highlight the beauty of a lake by filming from the vantage point of riding in a canoe.
Tips for driving up engagement:
- Present text or animated indicators to better guide the user or label features of the destinations
- Fast forward effects can show how people use a location over a given time span (see St. Giles example below)
2. Upload Content
Upload content using your OmniVirt dashboard.
- Log in to OmniVirt and select Upload
- Upload your 360° file and select Publish
3. Add in Interactivity
Link content together using interactive hotspots.
- Select My Content on your dashboard
- On the Get Code page, select Edit Video and Hotspots
- Add in hotspots and press publish
Best practices for showcasing destinations with hotspots:
- Link hotspots to doors/entryways to encourage full exploration of a space if you have additional spaces to showcase
- Make use of the variety of content types in what you link
- Presentation cards can provide users with more information (and a link to learn even more outside of the 360° experience)
- For example: For a 360° video showcasing a winery, place a hotspot on a particular wine and direct users to a short descriptive paragraph of the wine’s origin and flavor profile
- 2D videos can provide users with a focused, guided experience
- For example: For a 360° video showcasing a coral reef, place a hotspot on the ocean linking to a 1-minute 2D produced video about the fish who reside there
- Redirecting to a URL works when your video’s content prepares the user to head to a website (else you risk interrupting a user’s journey in discovering and exploring your content within the Player)
- For example: For a 360° video showcasing a historic theatre, place a hotspot on a ticket counter to direct users to the online box office website to buy tickets
4. Embed and share your content
Embed on your website, app, or use your OmniVirt share link
- Select My Content on your dashboard
- Select Get Code to the right of your desired content
- Embed to your website by copying and pasting the Web Code into your website editor
- Or embed to your app by copying and pasting the iOS or Android Code into your code
- Don’t want to embed? Just use your Link to Share and your audience can view directly onto OmniVirt’s website.
Examples of Destination Showcases using Interactive 360°
1) Visit Mammoth
2) St. Giles
3) Ritz Carlton’s Inside the Moment 360° views of San Francisco neighborhoods