360° VR content helps give audiences a sense of agency by allowing them to actively engage with where to look next. Interactive hotspots take this a step further, by directing audiences to additional content. Content creators have used hotspots as a way to build virtual tours, switch up narrative structures, and/or provide information about a given subject, like a product. The creative possibilities of hotspots uses are endless, so read on to get inspired.
This tutorial provides best practices and instructions for creatively using interactive hotspots in 360° content. We break it down into best practices and a more tactical how-to on OmniVirt’s platform. Happy reading!
Best Practices for Interactive Hotspots
Link to the right kind of media (“fit for purpose”)
- Presentation Cards, which are 2D text- and image-filled graphics, work great for product previews and other information
- Linking to other 360° photos or content works well in a virtual tour
- URLs work best if placed at the end of scene (otherwise people will leave your photo or video!)
Vary the media types linked to your hotspots
- Just as you’re choosing the right media to link to, choose the the right mix of media
- Presentation Cards in particular provide a nice break to audience exploring in 360° by providing more “passive” content
Creating a tour? Optimize hotspot placement
- Hotspots in doorways or on top of hallways help indicate navigation
- Labeling hotspots “To Living Room” or “Go Outside” helps to eliminate any guesswork
Get started using hotspots on OmniVirt
Watch this video that breaks down building in hotspots on OmniVirt in 4 easy steps:
- Log in & upload content
- Go to My Content and click Edit
- Select Hotspots
- For each hotspot:
- Select where to place
- Determine where to link
Get started to build interactivity into your 360° content.