Panoramic images have a wider field of view than regular images. Because panoramic images encourage viewers to actively explore the ‘wider’ content, they are an attractive content medium for brands to better engage their customers.
Which is why we’re excited to provide you with a way to create and launch display ads across the web using panoramic images.
Within the ad itself, a user can move their phone to view the content in a magic window experience, just like 360° ads. This is what makes panoramic image ads extremely engaging and bring higher performance to brands.
We wrote a tutorial on how to get started:
1. Sign in or sign up for a free OmniVirt account
2. Select ‘Create Ad’ under Ad Manager in your dashboard
3. Select ‘Create Display Ad’
4. Upload your panoramic image
Click the orange upload box.
Click the top left orange upload box if you’re uploading a file from your computer. Or select any content you’ve previously uploaded to your account.
5. Customize your display ad
Determine where you want your ad to click through to
Choose between clicking through to a full-screen version of the panoramic image itself or a URL.
Edit the Button Text that is shown at the top right of the ad preview.
Ignore the Ad Cover Photo section
This feature is used for 360° videos with multiple thumbnail options.
Design your ad
Name your ad for easy reference.
Determine your ad banner size.
Click to expand the Advanced Customization tab.
Ensure Panorama is selected as the rendering type.
Edit the title and subtitle to help describe your ad.
Upload your logo. We recommend using a transparent logo.
6. Promote your display ad
Select your Audience by choosing the State, Age, Gender, and Device of your target audience.
Select your Placement Targeting by choosing relevant Categories of your target audience. You can also add in custom websites.
Select your Budget & Schedule and enter your Payment Information. We recommend running a minimum of three days to get real results.
Confirm your campaign details and select ‘Submit’.
Congratulations on launching your ad! The OmniVirt team will review your ad and then begin distribution.
You can click on Manage Ad in the dashboard menu to view analytics such as click-through-rates and impressions.
If you have any questions, contact us at [email protected]