Travel Marketing Experts Go Big on Interactive Storytelling

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We recently hosted a webinar with Miles Partnership covering travel marketing storytelling tips and tricks.

Watch it here:

Here are the key takeaways straight from the Travel Marketing experts themselves.

To start off…

Studies show that 81% of Marketers agree that interactive content grabs attention more effectively than static content.

Rich, interactive media content immerses audiences in the travel experience before they even go to purchase a plane ticket.

Why Rich Media Content?

travel marketing - rich media

Rich content experiences are a great opportunity for travel brands to differentiate and define their product. There are many different types of interactive content that travel marketers have access to today.

Because of the immersive format, these experiences provide an opportunity to emotionally connect with viewers and make them passionate about the topics that you are promoting.

What better way to effectively market your destination than to transport your audience to their destination through immersive ads like 360° experiences?

Along with 360° VR experiences, there are other rich media techniques that you can use to intrigue your audience…

 

What types of Rich Content are best for Travel Marketing?

Multimedia Content Formats:

travel marketing - ar portal

Interactive Features:

  • Interactive maps
  • Quizzes
  • Image hotspots

Because of the immersive format, these experiences provide an opportunity to emotionally connect with viewers and make them passionate about the topics that you are promoting.

Utilizing features like interactive quizzes and games allows you as the travel marketer to gain even more consumer data for future innovations in the space.

travel marketing - interactive game travel marketing - interactive game

Aside from purely using visuals, sound can also be an incredible tool for storytelling. If you are a travel marketer for a beach destination, consider using audio of waves crashing as another way to “transport” your user to the beach.

travel marketing - sound

Effective storytelling is one of the most crucial parts of successful travel marketing.

When storytelling becomes interactive, it becomes that much more appealing to the audience. Luckily, there are so many types of rich media marketing content that can easily be integrated into any ad campaign.

 

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