See our picks for the top uses for VR in travel and tourism.

1. Try Before You Buy

With virtual reality, potential customers will have the ability to experience hotels, airplanes, or destinations from their own homes. As these individuals now have the option of experiencing their potential purchases, they’ll feel more at ease and be able to better target their search for exactly the kind of experience they’re shopping for.

2. Recreating the Past


Tourists can enter an environment that recreates a historical scene or building and experience it as if they’re in the past. Through VR, ancient monuments or buildings that have been heavily worn or even destroyed can be restored to their original state. Tourists can see what a certain environment looked like untouched, before civilization and watch it change through the years with time-lapsed content. Audiences can toggle time in VR and transport themselves to any place, any time.

3. Allowing Access to Off-limit Areas

Many areas, though they’d make for an incredible experience, are off limits to the general public due to their fragility or status as private property. With VR, many tourists will finally have the opportunity to experience these places, whether it’s going inside of an ancient tomb, a privately owned estate or a preserved natural setting.

VR provides a multitude of opportunities in the travel and tourism industry. VR can and will benefit companies while simultaneously enhancing the lives of customers. The question is not if, but when, VR will become a ubiquitous part of travel and tourism.

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