The travel and tourism industry is booming with virtual reality technology. Displaying their luxury experiences, business class tickets to Paris, or honeymoon destination to Bora Bora, travel VR is bringing their customers these experiences first hand.
See our picks for the top uses for VR in travel and tourism.
1. Try Before You Buy
Before splurging on thousand dollar plane tickets for first class, I would recommend checking out the experience before purchasing. Years ago, this wasn’t possible. Consumers were forced to blindly purchase an experience, or rely on flat image to tell them a 3D story.
With virtual reality, potential customers will have the ability to experience hotels, airplanes, and other destinations from the comfort of their own home.
2. Roam the globe
When Google Earth first launched, people went to it to explore unfamiliar and popular places. From Area 51 to the Great Pyramid of Giza, Google Earth allowed users to explore everywhere and anywhere. With virtual reality, it only gets better. Google Earth VR helps you fly around to earth to visit any place you want with large detail.
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3. Recreating the Past
Tourists can enter an environment that recreates a historical scene or building and experience it as if they’re in the past. Through VR, ancient monuments or buildings that have been heavily worn or even destroyed can be restored to their original state.
Tourists can see what a certain environment looked like untouched, before civilization and watch it change through the years with time-lapsed content. Audiences can toggle time in VR and transport themselves to any place, any time.
4. Allowing Access to Off-limit Areas
Many areas, though they’d make for an incredible experience, are off limits to the general public due to their fragility or status as private property. With travel VR, many tourists will finally have the opportunity to experience these places, whether it’s going inside of an ancient tomb, a privately owned estate or a preserved natural setting.
VR provides a multitude of opportunities in the travel and tourism industry. VR can and will benefit companies while simultaneously enhancing the lives of customers. The question is not if, but when, VR will become a ubiquitous part of travel and tourism.