Feb 2, 2018
We wanted to share our thoughts on the top AR advertising and marketing trends that we’ve seen brands use to better engage with their customers.
AR has taken the world by storm and we’ve seen brands creatively deploy augmented reality in two main settings: on mobile and through location-based engagement.
Common augmented reality trends are seen on selfie filters where users can engage with branded content with their front-facing camera. Consumers access selfie filters through two main outlets: Snapchat and ads on the mobile web.
For example, in the Ad Campaign for Pitch Perfect 3, the brand launched an AR selfie filter on the mobile web for users to engage with branded accessories.
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Brands are adding augmented reality features on top of their physical products. Using the back-facing camera, users can scan parts of a product, triggering a digital animated information display or branded experience on top of the physical product.
In the case, the products literally come to life! An example of this is Starbucks’ use of AR to create a guided tour of their Shanghai coffee shop.
Customers can place digital 3D renderings of products into their homes using their cameras. Both IKEA and Amazon have used this to help customers test out furniture placements in homes.
Lacoste also created an app to help users “try on” different shoes.
Advertisers are beginning to use their branded characters as an engaging medium to interact with their audience. Disney Parks created an augmented reality billboard, where interested park roamers will stand in a marked circle opposite of the board and find Disney characters magically appear.
Interacting with a branded character in a physical space allows people to authentically experience a brand.
Brands design challenges for customers to go outside into the real world and unlock secrets or access items related to the brand.
Pokemon Go is the best example of this–by geotagging locations with different Pokemon, users interacted with the brand and real world in a way that was focused on winning a game and making connections with the environment and other players in the meantime.
Some of the best augmented reality trends we have witnessed are when brands go above and beyond to get creative. Pepsi MAX took a regular commute into an animated experience by revamping a bus stop into a screen that tricked pedestrians into believing the other side of the wall was chaotic.
Viewers saw reality augmented with alien invasions, monsters coming out of sidewalks, all to be shocked when realizing it wasn’t reality. The campaign received buzz that linked back to Pepsi MAX’s brand.
Launch your AR marketing campaign today to capture the latest augmented reality trends.