At OmniVirt, we own VR marketing: we work with brands and agencies in various industries to help them leverage VR technology to increase brand engagement and drive more sales with their marketing campaigns.
Here are our picks for the top 10 virtual reality (VR) marketing campaigns.
1. Honda: Virtual Reality Experience for the All-New Civic
Honda provided Google Cardboard VR headsets to more than 1,000 participants at a keynote event, allowing car enthusiasts to experience Honda’s virtual reality content and Honda to be an early adopter of VR marketing.
2. Coach: Immersive Fashion Show Experience
Coach gives fans a peek at its latest collection by watching NY Fashion Week in virtual reality.
3. Morgan Stanley: At the Edge of Climate Change
Morgan Stanley explores the ways capital can create change and fuel tangible solutions in the areas of sustainability and mobility through its use of VR marketing.
4. Hitachi: AC Superheroes
Hitachi launches air-conditioner superheroes with 360° VR videos across the Google Display Network.
5. ABC: Time After Time 360° Trailer
ABC drives tune-in and awareness of Time After Time series with a 360° VR trailer on Yahoo homepage.
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6. Cola-Cola: Deliver Happiness in 360°
Coca Cola marked the 100th anniversary of their first ever Coke bottle with an engaging 360° video ad as it deploys VR marketing.
7. Nike: The Neymar Jr Effect
Digital Domain and IM360 creates a 360° VR ad for Nike promoting the new Hypervenom Phantom II, featuring Neymar Jr.
8. Star Wars: Behind the Scenes of Rogue One
Star Wars gives fans the opportunity to go behind the scenes of a battle between rebels and stormtroopers in VR.
9. Google: The Hidden Worlds of the National Parks
Google offers a 360° videos and images of over 200 places around the world, at the comfort of our homes. Called “The Hidden Worlds of the National Parks.”
10. St. Giles: Inspire Global Travel
St. Giles Hotels launches 360° video campaign to show local experiences steps away from St. Giles’ global properties.
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