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A blog about 360° VR / AR advertising

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AOL Launches Virtual Reality Ad Units on HuffPo in Partnership with OmniVirt

December 13, 2016

Earlier this week, AOL and Huffington Post powered a 360° ad unit across Huffington Post media properties. Following Arianna Huffington’s announcement of AOL’s acquisition of RYOT Studios, a VR production company, the company later inked its first brand deal in the VR space with American Family Insurance. Today, AOL in partnership with OmniVirt, a Virtual […]


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OmniVirt Helps Washington Post Power Virtual Reality Everywhere

October 19, 2016

Last week, Lexus launched a VR360° exploration of NASA mission control on The Washington Post. You may be asking, why is this special? Many brands and publishers have been investing in Virtual Reality content creation, no? Well, to date, the solution has been to upload that experience into a native VR app, which creates an […]


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OmniVirt Helps VICE launch “Three Sixty” Ad Product

September 6, 2016

This Monday, VR/360° video ad startup, OmniVirt, launched a 360° execution on VICE.com. VICE’s new ad product, called “Three Sixty” launched today bringing the trailer for Beyond The Frame into VICE’s mobile and desktop ad inventory. This video series was created for the Samsung VR app on Samsung Gear VR. And, with this new ad […]


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OmniVirt Powers VR/360 ° Video on Twitter

August 15, 2016

360 video on twitter how-to

Last year, YouTube and Facebook both launched support for 360° video within their core app experiences. Up until now, the solution to run a 360° video on Twitter still required you to tweet a link to YouTube that usually resulted in the following experience. There must be a better way of doing this on Twitter, […]


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The New York Times Pushes Virtual Reality To Its Masthead

August 1, 2016

360 Video Ads on The New York Times Homepage

The New York Times continues to lead the publishing industry with its focus on Virtual Reality. Following up on its Grand Prixe victory at Cannes this year, The New York Times is now giving brands prime real-estate to showcase their VR/360° video to Times’ readers. Today, Infiniti launched a campaign on The New York Times […]


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OmniVirt Helps Power Virtual Reality Ads for The New York Times

July 26, 2016

Last Friday, The New York Times powered a 360° video experience on its own mobile website. By bringing content into mobile website, The New York Times was able to dramatically improve discovery of this content. Coming out of the NewFronts this year, it was clear that publishers were going all in on Virtual Reality, but […]


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OmniVirt Partners with BBDO and Honda to Present First Ever Virtual Reality Experience for ALL-NEW CIVIC

March 20, 2016

Honda, one of the top 10 passenger car brands in the world, has chosen OmniVirt as its virtual reality content delivery partner. Honda recognizes that 360º virtual reality technology is a powerful tool to deliver engaging online content to consumers. The brand chose OmniVirt as its partner to bring VR technology to consumers during the […]


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