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A blog about 360° VR / AR advertising

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Top AR Ideas for Marketing

April 19, 2018

ar ideas

Augmented Reality is now an important tool in a marketer’s arsenal. To get started, consider the following AR ideas, which primarily target the pre-purchase search, discovery, and research phases of a customer’s brand journey. UTILITY-BASED AR IDEAS  Utility AR Idea 1: Object Placement in User’s Environment Brands like IKEA and Wayfair have been market leaders in […]

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Augmented Reality (AR) Marketing: Use Cases for Brands

March 13, 2018

ar marketing

At OmniVirt, we believe in the power of immersive content to help brands tell better, more compelling stories. That’s why we’re bullish on using technologies like VR and AR to help brands deepen user engagement. In this post, we break down a few ways in which brands can use AR to better tell their stories […]

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Guide to Augmented Reality (AR) Development

February 22, 2018

augmented reality development

We created a quick starter guide to help jumpstart your path to becoming an AR developer. At OmniVirt, we believe in new types of content, like augmented reality, that encourages active engagement and interaction, especially when applied to advertising. If you’re interested in VR development, see our post on becoming a VR developer. What tools you […]

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Examples of 3D and AR Ads

February 17, 2018

3d ads

As AR continues to pique the world’s (and marketers’) interest, OmniVirt put together a list of some examples of how brands are using 3D and AR objects in their advertising and marketing. Want a primer on the topic? Read about how you can distribute your 3D ads 3D Ads 3D Ads on Mobile/Web On mobile […]

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Top Augmented Reality (AR) Trends for Marketing

February 2, 2018

We wanted to share our thoughts on the top AR advertising and marketing trends that we’ve seen brands use to better engage with their customers. AR has taken the world by storm, especially in the last year, and we’ve seen brands creatively deploy AR in two main settings: on mobile and through location-based engagement. We […]

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Best Augmented Reality (AR) Apps on Android

February 1, 2018

Augmented Reality (AR) is the enhanced version of reality that is currently merged to several Smartphone applications. These apps work through device’s camera, and they can engage customers to a highly interactive source of entertainment. Although experts have developed AR apps that work perfectly on Android and iOS platforms, below we have highlighted the most […]

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How Augmented Reality Makes Advertising Fun Again

November 8, 2017

Augmented Reality Advertising

What was the last ad that you saw? Or at least the last ad that you remember seeing? Why did this advertising stick with you? Did you share it with your friends? Did you talk about it with you co-workers? Read more about Augmented Reality advertising – “How Augmented Reality Makes Advertising Fun Again” at […]

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A Few Examples of Effective Augmented Reality Ads

September 16, 2017

Augmented Reality Ads

Augmented Reality (AR) is a term used to describe the process of amplifying or improving the visual element of the real world that people see with their own eyes, with the help of imagery created with a computer/software. To put it simply, this is a special technology that integrates digital information with the environment in […]

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Brands can now launch Augmented Reality (AR) Marketing campaigns with OmniVirt

AR Marketing

This week at Apple’s iPhone-centric event, the firm continued to build excitement for the future of ARKit across its devices. Two weeks ago, Google’s announcement of its ARCore platform demonstrated how Augmented Reality will be available across the Android Platform as well. Within this context, OmniVirt is excited to announce that it has added AR […]

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AR / VR for Marketers: Comparison and Case-Studies

May 17, 2017

AR for Markterer

Last week, Facebook once again created buzz in the AR/VR industry with a series of announcements at the F8 Developer Conference. With 2 billion active users on Facebook and a mission to be the leader of next wave technologies, there is no doubt that the industry is watching Facebook’s movements in this space closely. You […]

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