Sally Hansen Launches 3D Photo Ad Campaign

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Sally Hansen launched a 3D Photo Ad campaign in partnership with OmniVirt to drive nail polish sales for its Miracle Gel product.  The Sally Hansen 3D banner adds depth and perspective to its existing creative, activated by moving the phone or scrolling.

Coty converted its existing 2D assets into 3D by using a depth map, an overlay containing the CTA, and OmniVirt’s proprietary 3D ad rendering technology: 

 

The campaign saw 50X CTR (!) by slotting 3D ads into their existing media buy.  OmniVirt’s 3D Photo Banner platform provides marketers with the ability to convert their existing banners into 3D Photo Banners. The ads can be served using DSPs like DV360, The Trade Desk, Centro’s Basis, MediaMath, and more. 

To start your 3D Photo ad campaign:

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