Luxury travel paragon Ritz-Carlton broke new ground last week, transporting WSJ readers into iconic American neighborhoods through interactive 360° VR. The “Ritz-Carlton Rewards Credit Card” campaign signals a strong shift in the sophistication and adoption of VR campaigns given its immersive experience, feature rich portal, and prominent masthead placement.
Experience it yourself here.
Leveraging the creative expertise at the WSJ’s Custom Studios, the “Inside the Moment” creative opens with a colorful 360º banner splashed across the WSJ’s home page. With a single click, readers navigate through a gallery to 9 interactive VR neighborhoods sprinkled with top sights curated by savvy local guides. Both the ad units and the VR neighborhoods are powered by OmniVirt’s industry-leading interactive VR technology, setting the standard for reliability, customization, and interactive features.
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“Immersive VR experiences have significantly higher viewer engagement than traditional mediums” states Brad Phaisan, OmniVirt CEO. “We find that the demand from innovative, premium brands like Ritz-Carlton and leading publishers like the WSJ is ramping exponentially. We are happy to be their go-to platform for VR ads technology, hosting, and distribution.”
Ritz-Carlton Rewards Credit Card’s “Inside the Moment” will run for US audiences on the WSJ through August.