360° ads are still new to the market. But they go way beyond being a gimmick or a techy innovation solution for marketers.
They actually work.
360° ads outperform standard flat display ads on every key performance marketing metric, including CTR, viewability, video completion rate, etc.
These results are the case across different verticals, too, like auto, entertainment, CPG, retail, and travel.
We combed through over 700M 360° ad impressions to collect this data, comparing to control creatives to understand how 360° ads perform relative to flat ads.
Read and share the results below:
Performance Marketing with 360° Ads – Infographic