OmniVirt Blog

A blog about 360° VR / AR advertising

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The Definitive Guide to Virtual Reality in Real Estate

April 6, 2018

virtual reality real estate

Virtual Reality finds compelling use cases in the real estate industry. In real estate, bringing to life a place and space matter (also, location, location, location!). In virtual reality, immersion helps simulate a sense of place and space. It’s a perfect pairing. We wrote a guide to to help outline the best use cases for […]


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How to do a VR Demo

April 1, 2018

vr demo

As far as VR has progressed, skepticism still remains as talk of hype cycles, stagnant hardware sales, and AR “beating” VR dominates the conversation. However, many have yet to experience the feeling of being immersed in a virtual world. It’s a thrilling and unbelievable experience, especially for first-time users.  With any new technology, education to […]


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VR Travel doesn’t replace real travel – how it encourages it

March 22, 2018

vr travel

Travel is all about place and physicality. This flies in the face of virtual reality’s big message, which focuses on the simulation of place and physicality. Will VR travel replace it? Nothing can replace the fresh air you breath when you scale a peak on a hike. Nothing can replace the view of the Redwoods. […]


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Flat content is boring. How VR Marketing changes the game

March 16, 2018

vr marketing

VR Marketing is about brands telling better stories using technology that enables an entirely new canvas for creative content. It’s about letting audiences engage more deeply with content, outside of the confines of a 300X250 “boxed” ad.  And the best part? It’s about getting better campaign performance across all KPIs. What is VR Marketing? VR […]


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Deliver more engaging advertising with immersive VR

March 13, 2018

immersive vr

Content is everywhere, easily accessed and just as easily forgotten. As users quickly scroll and thumb through increasing amounts of content and ads, standard advertising formats just don’t cut it. In fact, flat ads and regular content are table stakes in today’s distraction-heavy world. To truly differentiate in the eyes of consumers, the world’s top […]


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Augmented Reality (AR) Marketing: Use Cases for Brands

ar marketing

At OmniVirt, we believe in the power of immersive content to help brands tell better, more compelling stories. That’s why we’re bullish on using technologies like VR and AR to help brands deepen user engagement. In this post, we break down a few ways in which brands can use AR to better tell their stories […]


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Immersive VR: Content that makes an impression

March 8, 2018

immersive vr

Here at OmniVirt, we believe in the power of immersive VR. We work with brands and agencies in various industries to help them leverage VR/AR technology to increase brand engagement. To get started, read our analysis on the progression of content formats  Chik-fil-A takes immersive VR and brand impression to the next level Chik-fil-A created […]


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Interactive VR: How hotspots drive engagement

interactive vr

At OmniVirt, we believe in the power of immersive content to help brands tell better, more compelling stories. Interactive VR is one proven way to drive engagement, especially through the use of hotspots. What is a hotspot in interactive VR? A hotspot is a clickable ‘button’ within a 360° experience that can redirect to a […]


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Best VR Marketing in Entertainment

March 3, 2018

VR in Entertainment Industry

At OmniVirt, we own VR marketing: we work with brands and agencies in various industries to help them leverage VR technology to increase brand engagement and drive more sales with their marketing campaigns. Here are our picks for the best VR marketing in entertainment. 1. ABC: Time After Time 360° Trailer ABC drives tune-in and […]


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Immersive VR: Why should advertisers care?

March 2, 2018

immersive vr

Here at OmniVirt, we believe in the power of immersive VR. We work with brands and agencies in various industries to help them leverage VR/AR technology to increase brand engagement. Immersive VR is part of the next wave of content Content has experienced progressions over time in line with new user behaviors. Content shifted from […]


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OmniVirt is a 360° VR and AR advertising platform for brands, publishers, and developers.
We power immersive advertising across all browsers and devices, on web and mobile.