This Monday, VR/360° video ad startup, OmniVirt, launched a 360° execution on VICE.com. VICE’s new ad product, called “Three Sixty” launched today bringing the trailer for Beyond The Frame into VICE’s mobile and desktop ad inventory. This video series was created for the Samsung VR app on Samsung Gear VR
. And, with this new ad product, VICE can now showcase the trailer of the series through its existing desktop and mobile ad inventory.
Coming out of the NewFronts this year, it was clear that publishers were going all in on Virtual Reality
, but promotion of these immersive experiences has been a challenge for these publishers and their brand partners. Everyone is creating Virtual Reality, but to date it has been unclear how to promote that content in front of audiences at scale. Three Sixty is just the first step in solving this.
VICE’s Three Sixty product now offers brands and its content studio the ability to promote that content without a special VR app right through its existing inventory and ad server.
This is why we built OmniVirt; to enable every publisher and brand to power and promote their 360° video anywhere on the web. One tap to virtual reality. No app, no headset needed to preview the trailer. With our technology, any publishers can now power VR experiences across all of their platforms (desktop, mobile web, mobile app, and tablet).
So if you are looking to solve the distribution challenge around VR today please reach out. Contact us at firstname.lastname@example.org so we can help make sure that your Virtual Reality content finds its audience.