OmniVirt+ Google Webinar: Best Practices for Creating 360° VR Ads

We hosted a webinar with Google on best practices for creating 360° VR ads.

This article gives you the download on all that was discussed during the webinar and presents details on Google and OmniVirt’s joint advertising packages. We hope you find it useful!

Webinar Recording

Webinar Key Takeaways

Several brands are investing in 360° VR content. Through the thousands of campaigns that we’ve run at OmniVirt and Google, we distilled our top best practices for creating the best 360° VR campaign.

Case Studies

  • Mahindra 360° racing
    • Exhilarate the viewer
  • KitKat
    • Go scenic, use ambisonic sound
  • Samsung Gear 360 Rube Goldberg
    • Use the medium as part of your story
  • Mission Impossible
    • Produce smartly by repurposing 2D shoots
  • Visit St. Petersburg Clearwater
    • Keep it simple

Best Practices

Creative:

  • Open Strong
  • Go Somewhere / Feel the Rush
  • Choose 360° Wisely 
  • Produce Smartly 
  • Immerse your viewers in content that is inherently immersive 
  • Edit with a light touch 
  • Create space for the audience to explore 
  • Distribute broadly

A 360° VR campaign needs excellent creative and equally excellent media distribution.

Distribution:

  • Desktop
  • Mobile
  • VR Headset

distribution google omnivirt

 

How to Partner w/ Google + OmniVirt

  • Packages include Bronze, Silver, Gold

google omnivirt package

Next steps

Email contact@omnivirt.com and immersivemedia@google.com to get started on your 360° VR campaign today.