We want to share a guide for how to make 360 video to help content creators showcase immersive experiences through video.
At OmniVirt, we have the privilege of seeing brands engage in incredible storytelling through their use of 360° video. We know the task of “make a 360° video!” can seem intimidating, but there’s a range of methods (from simple to advanced) that can help you tell the best story. Technology has advanced far enough that multiple rigs, countless hours and unclear distribution/hosting solutions are not issues anymore. In fact, accessible cameras, user-friendly editing solutions, and distribution/hosting technologies all exist today to help you make 360° video. Cheers to more immersive (and fun!) storytelling.
Let’s get started!
Before you start digging into the technicalities of how to make 360° video, consider the story and experience you want to create.
At OmniVirt, we’ve learned that 360° video works particularly well with content that demands interaction and attention and where user agency adds to the story instead of leading to distraction. In fact from a production workflow perspective, filming a 360° video is not all that different from regular footage capture. The big difference comes down to the creative.
What kinds of stories are best to tell with 360° video?
Several excellent options to make 360° video beyond those above exist, like the Samsung Gear 360 and Nikon KeyMission 360. For additional options and recommendations, see here.
Even as 360° cameras increasingly offer mobile apps and other software to help finalize your content, we recommend going with a tried-and-true editing software, Adobe Premiere Pro.
If you’re using a higher-end camera or multiple cameras, you’ll likely need to invest in stitching software, such as Autopane Video Pro to help stitch the different videos/images together.
360° is popular on mobile and tablets, which has unique screen sizes that may impact the experience you’re creating as you make 360° video
Typical shoots take about a day (but this will vary based on the type of story you’re telling!)
Some options that work well for 360°:
Just like in any video capture production workflow, plan your shoot to maximize any natural light needed (especially if outdoors). Film multiple shots of a given scene to help you down the line when you’re editing.
One important technical concept to understand when filming 360° video that differs from standard video capture: There are two main types of 360° video: Monoscopic (what this article focuses on) and Stereoscopic.
Some footage shooting tips:
You may encounter the following file formats depending on your camera:
Note: If you’re using a rig/multiple camera set-up, you will likely need to use stitching software to put the file together before you can edit
Some editing tips:
Think about who your audience is and how they’ll be viewing your content. As you make 360° video, we recommend mobile for wider distribution and thanks to advancing tech and the industry’s commitment to this format, there are several options for sharing your awesome content with others, on mobile and desktop.
Use our free VR Player. Upload your content and embed into any browser, iOS, or Android within minutes
OmniVirt is the only solution to help you distribute your content across the web (Apple doesn’t support 360° video outside of 360° player applications; audiences need to download and install them). With OmniVirt, audiences don’t have to install any other application to see your content
If you have branded content in your 360° video, distribute it as an ad unit using OmniVirt’s Ad Campaign offering