This week at Apple’s iPhone-centric event, the firm continued to build excitement for the future of ARKit across its devices. Two weeks ago, Google’s announcement of its ARCore platform demonstrated how Augmented Reality will be available across the Android Platform as well. Within this context, OmniVirt is excited to announce that it has added AR Marketing to its free marketing platform for Brands and Publishers.
The advertising industry is buzzing with discussions of how marketers can take advantage of this new immersive medium. However, challenges still remain for brands looking to launch AR campaigns. “Cost and time of development is just one challenge that faces marketers. Limited scale and the friction of consumers having to download a new AR app is another challenge,” notes Brad Phaisan, CEO of OmniVirt.
With this new platform, it is easier than ever for brands to quickly launch an AR campaign in minutes and across multiple media channels. As part of the platform, marketers can:
- Save cost and time of development of their AR experience. Marketers will be able to launch their own branded AR application for free, giving their audience the ability to engage with their brand, take selfies and share those experiences across social media. See examples here: VIDEO LINK
- Create scale for their campaign by delivering these AR experiences across OmniVirt’s premium network of web publisher inventory. See Coca Cola running an AR Banner ad on Bustle mobile inventory: PREVIEW LINK
Augmented Reality provides marketers with an amazing opportunity to engage customers in ways they have never experienced before. For brands and agencies interested in exploring how Augmented Reality can fit into their marketing mix, they can learn more at OmniVirt.
OmniVirt AR Marketing: https://www.omnivirt.com/ar/
OmniVirt is VR/AR advertising platform founded by former Google and YouTube employees. The company powers distribution of immersive media advertising experiences across its premium publisher network, supporting multiple high profile campaigns for clients like Toyota, Clorox, Samsung, Chevron, Universal Pictures and Johnnie Walker. Its technology is leveraged by the The New York Times, AOL, Yahoo!, Time Inc, Wall Street Journal, Vice Media, NatGeo, Discovery and many more. The company has received funding from top venture capitalists including Andreessen Horowitz, Greycroft, BDMI, Horizon Media, First Round Capital and many others.