PALO ALTO, CA. – April 24, 2017 – Jaunt and OmniVirt today announced a preferred partnership that will result in Jaunt’s clients having access to distribute their 360° virtual reality (VR) advertising across OmniVirt’s 360° VR Network. This partnership will extend the reach of campaigns that Jaunt has been providing to its brand clients by ensuring increased distribution and viewership across OmniVirt’s premium publisher network.
Distribution has been one of the largest pain-points in the VR market today. Marketers are excited by the opportunity that this new immersive storytelling medium provides, but without a large footprint of viewers it has been hard to justify continued marketing investment. Under this partnership, Jaunt will be able to extend the reach of its client’s campaigns seamlessly into OmniVirt’s premium inventory, enabling brands to promote and drive viewership to their VR experiences at unparalleled scale.
“Jaunt has been a pioneer in the cinematic virtual reality industry. We are excited to help Jaunt extend distribution for its advertising clients,” states Brad Phaisan, CEO and Founder of OmniVirt.
“We know that marketers and their agency partners are looking for premium inventory and distribution when it comes to the world of 360° virtual reality advertising,” states Jean-Paul Colaco, Chief Revenue Officer at Jaunt. “We have been very impressed with OmniVirt’s technology and reach. The Jaunt Studio and app combined with OmniVirt’s distribution network will provide our clients with a holistic solution for their 360° virtual reality advertising campaigns.”
Starting today, any advertiser, brand, or agency that needs support in their 360° virtual reality advertising campaign can now leverage this partnership between Jaunt and OmniVirt to create and distribute their VR experiences.