At OmniVirt, we believe in the power of immersive content to help brands tell better, more compelling stories. Interactive VR is one proven way to drive engagement, especially through the use of hotspots.
A hotspot is a clickable ‘button’ within a 360° experience that can redirect to a variety of content: a presentation card, another 360° experience, a URL, etc.
Hotspots help guide the user to content, which can help drive even more engagement with 360° experiences. With a 360° photo or video, users have the ability to discover and explore content. Compare this to a typical 2D “fixed box”, where the director guides 100% of the viewer’s eye. Instead of giving total viewing control to the user (which may not make for the best storytelling experience), directors can guide where users look, almost as a suggestion. Hotspots hold a hand out, and from what we’ve seen, users take the hand.
Watch the video above to see how OmniVirt powered Cathay Pacific’s 360° campaign using hotspots.
Some of the best hotspot examples we’ve seen take advantage of URL redirects, well-designed presentation cards, and other 360° content. Each has a worthy goal.
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