As advertisers seek to drive higher engagement and connect with their customers in brand-authentic and effective ways, they’ve turned to interactive advertising. See OmniVirt’s picks for cool examples of online interactive advertising that allows customers to move outside the box of a banner or display ad.
Within a 360° VR experience, users can click on designated hot spots to call up additional information. Imagine a restaurant advertises using a 360° photo of its interior; it can place a hotspot on a menu in the photo that then links to the online menu. These hotspots can also direct users to brand websites or other destinations.
OmniVirt powered an experience for Brit+Co that places hotspots in an interactive 360° video.
By taking full view of a space (which only 360° can do), some brands are seeking to help users explore their environments like a showroom, store, or lounge by giving them full agency over how they want to navigate.
OmniVirt powered an experience for SkyTeam’s lounge that helps potential customers see what a luxury airport lounge looks like.
Users can toy with branded virtual (3D) objects to see what a product looks like with more scale.
Non-360° VR formats exist as well, like mobile rich media ads. Remaining limited to the display ad’s boxed screen, users can toggle between products and or flip through catalogues by tilting the phone (like in DSW’s campaign below):