Mar 8, 2018
Here at OmniVirt, we believe in the power of immersive VR. We work with brands and agencies in various industries to help them leverage VR/AR technology to increase brand engagement. To get started, read our analysis on the progression of content formats
Chik-fil-A created a web destination featuring Chik-fil-A cows in various destinations: underground, skydiving, racing, you name it. Immersive VR enabled audiences to view the extraordinary activities and vistas alongside Chik-fil-A cows. The experience encourages users to look for the cows as they ski, dive, or race alongside you. The content compelled audiences to play and thus engage more deeply with the brand. “Eat Mor Chikin” indeed.
Click the image above to view the OmniVirt-powered Chik-fil-A experience
Coach filmed footage of its runway show, including the behind-the-scenes prep beforehand. Brand fans (old and new) can get better views of the show than Anna Wintour herself thanks to multiple camera positions and the ability to scan the audience (without being seen!).
Click the image above to view the OmniVirt-powered Coach experience
Scrolling through pins is a passive experience. When users wanted to see more clearly see a product or story (like a room makeover), 360° immersive content allowed them to do just that. Moving from thumb flicks of flat content to moving your phone around to discover full content windows makes for a more impressionable (and impressive) experience.
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