Immersive VR: Content that makes an impression

Here at OmniVirt, we believe in the power of immersive VR. We work with brands and agencies in various industries to help them leverage VR/AR technology to increase brand engagement. To get started, read our analysis on the beginnings of immersive VR.

Chik-fil-A takes immersive VR and brand impression to the next level

Chik-fil-A created a web destination featuring Chik-fil-A cows in various destinations: underground, skydiving, racing, you name it. Immersive VR enabled audiences to view the extraordinary activities and vistas alongside Chik-fil-A cows. The experience encourages users to look for the cows as they ski, dive, or race alongside you. The content compelled audiences to play and thus engage more deeply with the brand. “Eat Mor Chikin” indeed.

immersive vr

Click the image above to view the OmniVirt-powered Chik-fil-A experience

Coach lets you sit front row at its fashion show (no ticket required)

Coach filmed footage of its runway show, including the behind-the-scenes prep beforehand. Brand fans (old and new) can get better views of the show than Anna Wintour herself thanks to multiple camera positions and the ability to scan the audience (without being seen!).

immersive vr

Click the image above to view the OmniVirt-powered Coach experience

Pinterest builds clickable 360° pins

Scrolling through pins is a passive experience. When users wanted to see more clearly see a product or story (like a room makeover), 360° immersive content allowed them to do just that. Moving from thumb flicks of flat content to moving your phone around to discover full content windows makes for a more impressionable (and impressive) experience.

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Read on Medium