A study from the Internet Advertising Bureau reported that performance-based pricing has been growing every year, and had a growth rate of 66 percent in 2012, the fastest growth rate of any online pricing model. Here are some ideas on you can take advantage of this rapidly expanding advertising channel.
First, take time to view your performance-based campaigns in relation to the bigger world of online and mobile offers. Watch what is being offered at CommissionJunction, ODigger.com and other large sites. In addition:
One reason performance-based marketing has grown so fast is it offers a clear ROI. To get the most bang for the buck, marketers must invest in the proper technology platforms to reach consumers and drive sales. While many marketers stick with affiliate networks, it is critical to evaluate all channels.
Look for technology partners that can scale, modify and grow with you through a variety of methods and approaches. You need centralized control and access to real-time data. Also ask potential partners about technical support and training—they become more important the faster your campaigns grow.
Performance-based marketing has emerged as a “power player” in the digital marketing landscape. Some industries such as retail and travel spend big in this field every year. By constantly testing new methods, growing slowly and finding the right technology partners, you can leverage your performance-based marketing to reach new customers, grow sales and increase profits.