Augmented Reality (AR) is a term used to describe the process of amplifying or improving the visual element of the real world that people see with their own eyes, with the help of imagery created with a computer/software. To put it simply, this is a special technology that integrates digital information with the environment in which the user is found in real time.
The history of modern augmented reality started in 1968 when Ivan Sutherland designed and created the world’s first head-mounted display device. (1) Today, thanks to the rapid advance of technology, augmented reality is no longer a theory. Augmented reality is already used in gaming, medicine, military, maintenance and even in advertising. In this article, we will focus on augmented reality ads by highlighting a few examples of effective AR ads.
1. WWF and Mandiri
This is an example of augmented reality ad that comes in the form of a game. Mandiri is the largest bank in Indonesia while the World Wildlife Fund is one of the largest NGOs focused on wilderness preservation. Their AR ad campaign lets Mandiri e-cash users direct their smartphone to an ATM card issued by Mandiri in order to view a virtual rhino. After that, users can feed, heal and have fun with the rhino. The objective is to raise the awareness of the unfavorable situation in which Javan rhinos are put in the last decade.
2. Lacoste LCST
Lacoste LCST is a proof that retail businesses can benefit from augmented reality ads too. This is actually an application that brings more color in the life of users as the developer says. Namely, users can use their mobile device to scan Lacoste icon and get an AR product viewing experience. In this way, they can make better choices.
3. Try something new with VISA
As one of the most popular credit/debit cards in the world, VISA is always implementing the latest technology in their work. So, it is not a surprise that they are using augmented reality ads too. The campaign we’ve mentioned took place in Poland where visitors of the special AR VISA event were given a chance to view realistic animations of different virtual animals together with the viewer. In order to experience something like this, they only had to step into a specially created circular mark found on the floor.
4. Timberland’s virtual fitting room
We will end this list with an interesting augmented reality ad campaign created for Timberland. Thanks to the virtual fitting room, potential customers can check how they would look in case they decide to buy some piece of clothing without actually trying it. The main point is to save time. The management of this famous retail chain has confirmed that the results of this AR ad campaign were fantastic especially in terms of conversion rates.
Don’t forget that these are just some of the examples of augmented reality ads that are successful. This is the reason why the augmented reality market is expected to grow up to 90 billion dollars in the next three years. (2)