No matter who you talk to, you will likely hear a ton of various methods and angles you can use to help develop and execute an online marketing strategy.  The fact is there are a few crucial steps that are essential in you being able to develop an effective online marketing strategy.

Here are two crucial factors that should be incorporated into your online marketing strategy:

Determine Your Target Audience

Before you can create a social media presence, or find a place to advertise your business, you have to determine who exactly you are trying to reach. This includes answering the following questions:

  • Who is your target audience?
  • What interests do they have?
  • What social media channels are they on and use frequently?

For example, if your target audience does not frequent a blog, then why would you develop one? It would be a waste of time, money and effort. When you determine the answers to these important questions you can be sure that the way you  develop an online marketing strategy will actually reach the people you want to visit your site.

Focus on Relevant Content

Content is king. This is an old saying in the world of online marketers, yet one that is as true today as when it was first developed. However, rather than just having engaging content, you also need to determine what your target audience is searching for. This includes the things they like to know about and the general style of communication that they use.

A good way to know what should be included in your content is with social listening. You cannot only see what your audience is talking about, but also research techniques being used by other local businesses, including your competitors.

Once you have finished developing your strategy, it is time to execute the strategy to see if the developments that have been made will be successful. During the execution process, you need to gather analytics and other information to determine how successful your efforts have been.

Here is the take-away: Develop online marketing strategy that is right for you and your business. This may not follow the mold or design of any other business. This goes the same for when you execute online marketing strategy that you have developed. Focusing on the audience and content that you produce and where you place it can significantly impact your business’s bottom line.

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