VR Marketing: Top 10 Campaigns

February 23, 2018 By Pete

At OmniVirt, we own VR marketing: we work with brands and agencies in various industries to help them leverage VR technology to increase brand engagement and drive more sales with their marketing campaigns. Here are our picks for the top 10 virtual reality (VR) marketing campaigns. 1. Honda: Virtual Reality Experience for the All-New Civic […]

Guide to Augmented Reality (AR) Development

February 22, 2018 By Pete

augmented reality development

We created a quick starter guide to help jumpstart your path to becoming an AR developer. At OmniVirt, we believe in new types of content, like augmented reality, that encourages active engagement and interaction, especially when applied to advertising. If you’re interested in VR development, see our post on becoming a VR developer. What tools you […]

Virtual Reality (VR) in the NBA

February 21, 2018 By Pete

Virtual reality NBA

Virtual Reality (VR) has been penetrating the sports industry by providing many useful applications from entertainment to serious training. At OmniVirt, we work with brands and agencies in various industries to help them leverage VR/AR technology to increase brand engagement and drive more sales. We’re excited by how the NBA has adopted Virtual Reality technology […]

How to Become a VR Developer

By Pete

We created a quick starter guide to help jumpstart your path to becoming a VR developer. Why? We believe in immersive content. Developers, storytellers, artists, beginners, etc. all have an opportunity to build immersive experiences using an exciting new technology that literally pushes the bounds of content creation.  Familiarize yourself with the foundations of VR […]

Examples of 3D and AR Ads

February 17, 2018 By Ara Parikh

3d ads

As AR continues to pique the world’s (and marketers’) interest, OmniVirt put together a list of some examples of how brands are using 3D and AR objects in their advertising and marketing. 3D Ads 3D Ads on Mobile/Web On mobile or desktop browsers, users can scroll and instead of passively scrolling through display ads (#bannerblindness), […]

Interactive Advertising Examples

February 12, 2018 By Ara Parikh

As advertisers seek to drive higher engagement and connect with their customers in brand-authentic and effective ways, they’ve turned to interactive advertising. See OmniVirt’s picks for cool examples of online interactive advertising that allows customers to move outside the box of a banner or display ad. Interact with built-in hotspots Within a 360° VR experience, […]

Examples of Virtual Reality in Sports

February 11, 2018 By Pete

virtual reality sports

We put together a piece on virtual reality posts examples. Happy reading!  Sports viewership and popularity are declining due to changes in younger generations’ behaviors and competition from non-sports entertainment. These days, there are fewer people who watch live sports on television. Instead, they go on social media like Facebook and Twitter to watch the […]

Virtual Reality in Healthcare

February 6, 2018 By Pete

VR in healthcare has many compelling use cases, ranging from serving as a training tool for providers to being used directly on patients to improve health outcomes. We’d like to showcase the use cases that excited Team OmniVirt the most.  Enable surgeons to practice before the operation  By using 3D models of CAT scans, MRIs, […]

Top Augmented Reality (AR) Marketing Trends

February 2, 2018 By Ara Parikh

We wanted to share our thoughts on the top AR advertising and marketing trends that we’ve seen brands use to better engage with their customers. AR has taken the world by storm, especially in the last year, and we’ve seen brands creatively deploy AR in two main settings: on mobile and through location-based engagement. We […]

Best Augmented Reality (AR) Apps on Android

February 1, 2018 By Pete

Augmented Reality (AR) is the enhanced version of reality that is currently merged to several Smartphone applications. These apps work through device’s camera, and they can engage customers to a highly interactive source of entertainment. Although experts have developed AR apps that work perfectly on Android and iOS platforms, below we have highlighted the most […]

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