Chick-Fil-A, Universal Pictures, and Netflix launch 360° VR Video inside of Snapchat powered by OmniVirt
Chick-Fil-A, Universal Pictures, and Netflix have leaned into Virtual Reality in their most recent advertising campaigns. And all of them looked to OmniVirt to power these experiences inside of Snapchat.
At the end of last year, Snapchat announced its first 360 Video campaign with Sony Pictures. “Based on our customers’ feedback, advertisers are required to provide Snapchat a 360° experience that works on the web,” notes Brad Phaisan, CEO of OmniVirt. “Given our robust mobile web 360° VR Video player, we have quickly become the easiest way to get your VR campaign up and running inside of Snapchat.” Brands simply need to upload the experience on OmniVirt and provide that web-link to Snapchat.
The most recent example of this execution came for the Netflix Original Series Ultimate Beastmaster:
In addition to Snapchat, OmniVirt has been powering 360° Video Ad experiences for Twitter, New York Times, Wall Street Journal, Vice, AOL, Fox Sports and many other platforms that are seeing increased demand from clients to distribute this new immersive media format. OmniVirt is quickly becoming the default solution to distribute 360° video experiences beyond YouTube and Facebook.