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A blog about 360° VR / AR advertising

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Tutorial: How to Showcase Travel Destinations in 360°

May 17, 2018

360° VR helps transport audiences to a place without ever needing to leave the couch. It allows audiences to immersively experience a location as if they were there because Sometimes, pictures, flat videos and words just don’t adequately capture a place’s magic. This tutorial provides best practices and instructions for showcasing travel destinations in 360°. We […]


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What Facebook’s F8 and Google I/O’s VR and AR announcements mean for marketers

May 11, 2018

The past two weeks were filled with big tech’s annual developer conferences, where companies like Facebook and Google unveiled exciting product announcements and comment on company strategy. Of note were several announcements related to Virtual and Augmented Reality. We’re breaking down the big announcements at F8 and Google I/O to help marketers understand how to […]


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Interactive Video Ads: How To

April 29, 2018

interactive vr

Interactive video ads are increasingly being deployed by marketers looking to deepen engagement with users and enable more Call-to-Actions.  This article provides a brief overview on different interactive video ad features, with an emphasis on how marketers can (and should) use 360° video in their interactive video ad arsenal. What is an interactive video ad? […]


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Top AR Ideas for Marketing

April 19, 2018

ar ideas

Augmented Reality is now an important tool in a marketer’s arsenal. To get started, consider the following AR ideas, which primarily target the pre-purchase search, discovery, and research phases of a customer’s brand journey. UTILITY-BASED AR IDEAS  Utility AR Idea 1: Object Placement in User’s Environment Brands like IKEA and Wayfair have been market leaders in […]


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The leading VR platform for brands, publishers, and developers

April 13, 2018

Our VR platform focuses on content hosting, distribution, and monetization needs for brands, publishers, and developers. We are the VR platform of choice for: Brands who are looking to emerge out of the crowded marketplace and clutter of content to tell better stories to share their offerings and connect with their customers Publishers who are […]


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Facebook’s Announcement of Enhanced 3D Posts Opens the Door for Advertisers

April 12, 2018

3d posts

[This article was originally posted on Virtual Reality Pop on February 27, 2018] Facebook recently announced that users can upload 3D content to their posts, alongside text, photos, and videos, by using the industry-standard glTF 2.0 file format. It’s no surprise that with the announcement came fun examples of branded 3D content from brands such […]


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The NYT is boarding the AR train — here’s what that means for storytelling

[This article was originally posted on VentureBeat on February 8, 2018] The New York Times has just announced it would begin incorporating augmented reality in its journalism. The Times prominently featured the announcement on its website’s front page, speaking to the publisher’s commitment to offer its readers and subscribers the highest quality news content by investing in […]


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Google’s web AR announcement is a boon for advertisers

[This article was originally posted on VentureBeat on January 30, 2018] Google recently announced that it’s bringing AR technology to desktop and mobile browsers to push “augmented reality on the web, for everyone.” Users will be able to interact with 3D objects that are embedded into sites and place said objects into their own environment (via tablet […]


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How publishers will survive Facebook’s News Feed change

[This article was originally posted on TechCrunch on January 28, 2018] Facebook announced on January 11 that it would change its News Feed algorithm to prioritize posts from friends and family over public content. Say goodbye to never-ending sponsored posts from Tasty, CNN, and other brands that have embraced the platform. Time to say hello to more […]


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The Definitive Guide to Virtual Reality in Real Estate

April 6, 2018

virtual reality real estate

Virtual Reality finds compelling use cases in the real estate industry. In real estate, bringing to life a place and space matter (also, location, location, location!). In virtual reality, immersion helps simulate a sense of place and space. It’s a perfect pairing. We wrote a guide to to help outline the best use cases for […]


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