5 Digital Advertising Trends to Watch in 2019

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Each year different emerging technologies make way for new, innovative digital advertising trends. After a careful review of these trends and technologies, we’ve compiled a list of our top five digital advertising trends to watch in 2019.

1. Gen-Z Pushes Video Advertising

Gen-Z currently makes up almost one-third of the world’s entire population, and soon it will be the largest generation alive. This generation watches about 68 videos per day across various platforms like YouTube, Instagram, Snapchat and many others.

What does this mean for the future of Advertising?

In 2019 expect to see A LOT of video ad content. This year, advertisers are expected to spend $20 billion on mobile video which has drastically increased from the $2 billion mobile video ad spend in 2015.

Advertisers are taking this trend to the next level by creating interactive 360° video content that users can’t ignore. This Cathay Pacific Ad allows users to explore the luxuries of the airline before they even step foot into the airport. Video ad content will continue to be on the rise as long Gen-Z continues to grow.

digital advertising - 360 ad for Cathay Pacific

2. Advertising for Voice Search

Over the last couple of years, the market has been bombarded with different voice assistants: Amazon’s Alexa, Google Home, Amazon’s Echo, Apple’s Siri, Google Assistant, Microsoft’s Cortana and many, many more.

Just last year, there were over 1 billion voice searches made each month. One out of every five searches were made with voice. It’s predicted that by the year 2020, 30% of browsing sessions will occur without a screen.

What does this mean for the future of Advertising?

Advertisers will need to evolve their marketing practices to appear in voice searches. Adapting a conversational tone in written content that uses common question words like what, when, how, who, will help to maximize voice SEO.

Establishing a literal brand voice that will be immediately recognizable to listeners is also an effective advertising tactic. Online meditation company, Headspace has mastered this strategy utilizing co-founder, Andy Puddicombe’s voice in their soothing ads.

 

3. Rise of AR Ad Campaigns

Advertisers have been excitedly anticipating the arrival of Augmented Reality technology because it can drastically improve the customer experience which leads to sales. Now that the technology is here–you can expect to see it everywhere.

What does this mean for the future of advertising?

It will become increasingly popular because AR advertising enables interactive experiences for users that will drastically increase CTR’s. Advertisers should begin to look to platforms that serve this kind of content in order to keep up with the new age of immersive advertising.

This technology is unique to the industry because it allows customers to virtually sample different for-sale items and experiences. From trying on nail polish, to previewing interior design ideas, and even to testing out plastic surgeries before going under the knife–advertisers can expect to see a lot in 2019 from the rise of AR.

Digital Advertising - Sally Hansen AR ad

4. Mobile Advertising will continue to Grow

Advertisers are expected to spend $93 billion on mobile ads this year which is over $20 billion more than what will be spent on TV. Mobile has already reached a whopping 63% of total digital ad spending.

What does this mean for the future of advertising?

Significantly more energy and resources will go into creating ads that perform exceptionally across mobile platforms. These types of ads include immersive 360° content, vertical videos, and less skippable video content. Mobile voice assistants will also play a key role in this type of advertising which refers directly back to the section above about voice search.

In this Infiniti 360° video campaign, the user can opt to test drive the car through various kinds of terrain instead of just passively scrolling past a flat banner ad on their mobile device.

In 2019 you won’t only notice the rapid expansion of mobile ads, but you will also observe mobile ad content getting increasingly more innovative.

Digital Advertising - Mobile 360 ad

5. 3D Photo Advertising Applications

Facebook recently came out with a feature that allows users to post 3D Photos onto their news feeds. These photos are easy to create and extremely fun to engage with so it only makes sense that advertisers would hop on this technology trend.

What does this mean for the future of Advertising?

3D Photo is a mainstream trend right now and it’s expected to evolve more specifically into a digital advertising trend in 2019. Companies like Wayfair have already jumped onto this bandwagon to create 3D photos on Facebook that show off the different dimensions of their furniture.

Now, you can view your favorite furniture up-close and easily interact with Wayfair items before you buy! How? We’re…

Posted by Wayfair on Tuesday, February 20, 2018

 

But–these ads aren’t just limited to Facebook. Using the same technology, Marketers have developed a quick and easy way for advertisers to create these 3D Photos and then transform them into display ads that can be distributed on third-party sites. For example, Coke would be able to create and run this ad on the New York Times site utilizing this technology.

 

digital advertising - 3D coke ad
digital advertising – coke ad

 

Tweet us @OmniVirt and let us know what you think of our 2019 digital advertising predictions!

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