3D ads have arrived.
Here at OmniVirt, we work with brands and agencies in various industries to help them leverage VR/AR technology to increase brand engagement and drive more sales. We believe in immersive content. And now, we’ve created two 3D ad formats that massively increase engagement and drive ROAS.
3D Ads: Two Formats
3D Photo Ads – Existing 2D display ads are rendered in 3D with realistic depth and respond to user movement; served across programmatic display inventory
3D Object Ads – Ads containing 3D objects ; allows users to test out and play with branded 3D objects, right from their phone or desktop
Know about 3D ads but want some examples? Read our post on 3d ad examples.
3D Ads encourage interactivity
Facebook announced an enhanced version of their 3D posts that accept the gITF 2.0 file format for 3D objects. This is exciting news: more users will become accustomed to interacting with 3D objects as part of their daily digital lives. Advertisers should be even more excited.
Using 3D objects in advertising asks users to play with ads instead of passively scroll past them. “Thumbing” through a 3D model of a branded character could deepen brand awareness for an upcoming film and contribute to a greater experience of a brand…because the user is literally experiencing the brand by choice (by thumb?). Seeing a 360° view of a physical product can help users visualize the product better which surely beats those magnifying glass buttons.
3D Photo Ads similarly encourage interactivity. Scrolling through a 3D ad activates the 3D effect, while tilting the phone allows users to experience the perspective and realistic depth within a photo.
Stay in the know on all things AR, VR, 3D, and 360° advertising
Engage outside the walled garden of Facebook 3D Posts
Facebook 3D Posts and 3D Photo Posts can and should be a part of an advertisers’ immersive campaign strategy. But distribution outside of the walled gardens of the platform doesn’t need to be a barrier.
OmniVirt distributes campaigns across the web with technology that enables powering a 3D ad experience on any web property. A potential customer scrolls through the NYT mobile app, encounters your brand’s 3D ad, and chooses to pause and play around with a branded 3D model or 3D photo. Talk about guaranteed engagement.
3D Mobile Ads or 3D Ads on Desktop and across programmatic DSPs
Your 3D ads can be accessed on mobile or desktop when #PoweredByOmniVirt.