One of the most popular questions that we continue to receive having built a VR platform for brands and publishers — “How do I create interactive 360° video?”, “Do I need special software or cameras to make 360° video interactive?”, or “Will this work outside YouTube or Facebook?”
Obviously if you have played around with YouTube and Facebook’s creator tools, you will soon find out that YouTube and Facebook’s standard 360° video playback does not support interactivity within the content. In other words, users can watch the video, but they cannot select or interact with the object inside it. The same holds true for 360° photo; Facebook’s 360° photo player doe not support interactivity, and YouTube does not even support 360° photo. Moreover, the 360° experience hosted on Facebook and YouTube doesn’t fully work on mobile web.
While YouTube and Facebook’s focus has been around regular video playback, OmniVirt has built its platform specifically for 360° / VR creation. Since interactivity has been one of the top priorities requested by our community, we have built hotspots and interactivity features since our first version.
Some key features include:
And getting started is super easy. Let me walk you through how to create your first interactive 360° video / photo.
And your content is ready to go. Pretty easy, right? The next question for you is how will you distribute this experience? There are many ways to distribute your interactive experience. That’s what OmniVirt is good at it. We provide out-of-the-box distribution solutions through multiple channels including Web Links, Website Embeds, Mobile Apps (iOS and Android SDK), Display Ads, Video Ads, and Social Network distribution.
And once your 360 interactive video / VR is live your next question will likely be about data. Are users engaged with your story? Are they interacting with the hotspots that you have created. Once again, we have you covered here.
Simply visit the “statistics” page in your account and see how people are actually experiencing your interactive story. In addition to standard metrics (impressions, views, clicks, time-spent) on the 360° video, our analytics platform will also provide you data and statistics on how each hotspot is performing.
OmniVirt also provides advanced functionality within our hotspots platform for those customers that need more flexibility and design beyond our templates. Functionality in our advanced options includes, but is not limited to:
If you are interested in this level of customization, please contact us (email@example.com) and we can help provide documentation to you.
Let’s show you how this comes to life in some real examples from real customers. Everything I described above will help you build the experience you see below.
In summary, OmniVirt provides an easy-to-use tool as you have seen above to make your 360° video / VR experiences interactive. We have seen many brands and content creators take advantage of this part of our platform and encourage you to reach out (firstname.lastname@example.org) if you are interested in using our interactive hotspots in your 360° video / VR experience.