May 23, 2018
360° VR content is proving to be the next best tool for SMBs and enterprises looking to revitalize their brand storytelling and product marketing. Businesses ranging from local tourism boards to multinational auto manufacturers are investing in 360° VR content to help boost brand awareness and sales. The Distribution / Embedding Challenge But once businesses […]
May 17, 2018
360° VR helps transport audiences to a place without ever needing to leave the couch. It allows audiences to immersively experience a location as if they were there because Sometimes, pictures, flat videos and words just don’t adequately capture a place’s magic. This tutorial provides best practices and instructions for showcasing travel destinations in 360°. We […]
May 11, 2018
The past two weeks were filled with big tech’s annual developer conferences, where companies like Facebook and Google unveiled exciting product announcements and comment on company strategy. Of note were several announcements related to Virtual and Augmented Reality. We’re breaking down the big announcements at F8 and Google I/O to help marketers understand how to […]
April 29, 2018
Interactive video ads are increasingly being deployed by marketers looking to deepen engagement with users and enable more Call-to-Actions. This article provides a brief overview on different interactive video ad features, with an emphasis on how marketers can (and should) use 360° video in their interactive video ad arsenal. What is an interactive video ad? […]
April 19, 2018
Augmented Reality is now an important tool in a marketer’s arsenal. To get started, consider the following AR ideas, which primarily target the pre-purchase search, discovery, and research phases of a customer’s brand journey. UTILITY-BASED AR IDEAS Utility AR Idea 1: Object Placement in User’s Environment Brands like IKEA and Wayfair have been market leaders in […]
April 13, 2018
Our VR platform focuses on content hosting, distribution, and monetization needs for brands, publishers, and developers. We are the VR platform of choice for: Brands who are looking to emerge out of the crowded marketplace and clutter of content to tell better stories to share their offerings and connect with their customers Publishers who are […]
April 12, 2018
[This article was originally posted on Virtual Reality Pop on February 27, 2018] Facebook recently announced that users can upload 3D content to their posts, alongside text, photos, and videos, by using the industry-standard glTF 2.0 file format. It’s no surprise that with the announcement came fun examples of branded 3D content from brands such […]
[This article was originally posted on VentureBeat on February 8, 2018] The New York Times has just announced it would begin incorporating augmented reality in its journalism. The Times prominently featured the announcement on its website’s front page, speaking to the publisher’s commitment to offer its readers and subscribers the highest quality news content by investing in […]
[This article was originally posted on VentureBeat on January 30, 2018] Google recently announced that it’s bringing AR technology to desktop and mobile browsers to push “augmented reality on the web, for everyone.” Users will be able to interact with 3D objects that are embedded into sites and place said objects into their own environment (via tablet […]
[This article was originally posted on TechCrunch on January 28, 2018] Facebook announced on January 11 that it would change its News Feed algorithm to prioritize posts from friends and family over public content. Say goodbye to never-ending sponsored posts from Tasty, CNN, and other brands that have embraced the platform. Time to say hello to more […]
