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CVS launches interactive 360° ad campaign with OmniVirt for BeautyIRL retail experience

Oct 15, 2018

CVS launched an interactive 360° ad campaign to promote its new BeautyIRL retail experience in partnership with OmniVirt. To enhance the current drugstore consumer journey, CVS is launching BeautyIRL, a “shop-in-shop” experience where customers can try on makeup and hair products and receive walk-in and on-demand salon services through a partnership with Glamsquad. BeautyIRL will […]

Omnivirt Blog

CVS launches interactive 360° ad campaign with OmniVirt for BeautyIRL retail experience

CVS launches interactive 360° ad campaign with OmniVirt for BeautyIRL retail experience

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