April 19, 2018 By Ara Parikh
Augmented Reality is now an important tool in a marketer’s arsenal. To get started, consider the following AR ideas, which primarily target the pre-purchase search, discovery, and research phases of a customer’s brand journey. UTILITY-BASED AR IDEAS Utility AR Idea 1: Object Placement in User’s Environment Brands like IKEA and Wayfair have been market leaders in […]
April 13, 2018 By Ara Parikh
Our VR platform focuses on content hosting, distribution, and monetization needs for brands, publishers, and developers. We are the VR platform of choice for: Brands who are looking to emerge out of the crowded marketplace and clutter of content to tell better stories to share their offerings and connect with their customers Publishers who are […]
April 12, 2018 By Ara Parikh
[This article was originally posted on Virtual Reality Pop on February 27, 2018] Facebook recently announced that users can upload 3D content to their posts, alongside text, photos, and videos, by using the industry-standard glTF 2.0 file format. It’s no surprise that with the announcement came fun examples of branded 3D content from brands such […]
By Ara Parikh
[This article was originally posted on VentureBeat on February 8, 2018] The New York Times has just announced it would begin incorporating augmented reality in its journalism. The Times prominently featured the announcement on its website’s front page, speaking to the publisher’s commitment to offer its readers and subscribers the highest quality news content by investing in […]
By Ara Parikh
[This article was originally posted on VentureBeat on January 30, 2018] Google recently announced that it’s bringing AR technology to desktop and mobile browsers to push “augmented reality on the web, for everyone.” Users will be able to interact with 3D objects that are embedded into sites and place said objects into their own environment (via tablet […]
By Ara Parikh
[This article was originally posted on TechCrunch on January 28, 2018] Facebook announced on January 11 that it would change its News Feed algorithm to prioritize posts from friends and family over public content. Say goodbye to never-ending sponsored posts from Tasty, CNN, and other brands that have embraced the platform. Time to say hello to more […]
April 6, 2018 By Ara Parikh
Virtual Reality finds compelling use cases in the real estate industry. In real estate, bringing to life a place and space matter (also, location, location, location!). In virtual reality, immersion helps simulate a sense of place and space. It’s a perfect pairing. We wrote a guide to to help outline the best use cases for […]
April 1, 2018 By Ara Parikh
As far as VR has progressed, skepticism still remains as talk of hype cycles, stagnant hardware sales, and AR “beating” VR dominates the conversation. However, many have yet to experience the feeling of being immersed in a virtual world. It’s a thrilling and unbelievable experience, especially for first-time users. With any new technology, education to […]
March 22, 2018 By Ara Parikh
Travel is all about place and physicality. This flies in the face of virtual reality’s big message, which focuses on the simulation of place and physicality. Will VR travel replace it? Nothing can replace the fresh air you breath when you scale a peak on a hike. Nothing can replace the view of the Redwoods. […]
March 16, 2018 By Ara Parikh
VR Marketing is about brands telling better stories using technology that enables an entirely new canvas for creative content. It’s about letting audiences engage more deeply with content, outside of the confines of a 300X250 “boxed” ad. And the best part? It’s about getting better campaign performance across all KPIs. What is VR Marketing? VR […]
