September 16, 2017 By Brad Phaisan
Augmented Reality (AR) is a term used to describe the process of amplifying or improving the visual element of the real world that people see with their own eyes, with the help of imagery created with a computer/software. To put it simply, this is a special technology that integrates digital information with the environment in […]
By Brad Phaisan
We all remember VR as a trend that burst out of nowhere – and was set to change the way we play, watch, and share. However, no one could have imagined the path that virtual reality (VR) devices have been on from that point up until now. This type of technology has rapidly advanced and […]
By Brad Phaisan
This week at Apple’s iPhone-centric event, the firm continued to build excitement for the future of ARKit across its devices. Two weeks ago, Google’s announcement of its ARCore platform demonstrated how Augmented Reality will be available across the Android Platform as well. Within this context, OmniVirt is excited to announce that it has added AR […]
July 24, 2017 By benji
Luxury travel paragon Ritz-Carlton broke new ground last week, transporting WSJ readers into iconic American neighborhoods through interactive 360° VR. The “Ritz-Carlton Rewards Credit Card” campaign signals a strong shift in the sophistication and adoption of VR campaigns given its immersive experience, feature rich portal, and prominent masthead placement. Experience it yourself here. Leveraging […]
July 13, 2017 By benji
Renowned airline Cathay Pacific flew to new heights over the holiday weekend, running the world’s first interactive 360º video advertisement. Although interactive 360° photo has been pursued in the past by other companies, the airline’s use of this interactivity in their 360° video VR marketing campaign marks a significant leap forward in immersive advertising. […]
July 4, 2017 By benji
360° VR Video is a compelling format that has emerged in VR marketing over the past year. Unlike traditional 2D video, 360º content immerses the audience in the experience, involving viewers as part of the film. The result is better engagement, increased brand recognition, and a more intimate connection to the viewer. Given both the […]
May 31, 2017 By Brad Phaisan
Today, OmniVirt is expanding its platform to provide a monetization solution for Virtual Reality Inventory. While previous announcements and case studies from OmniVirt have called out work with The New York Times, Time Inc, AOL, and many other traditional publishers to power 360° Video advertising for web inventory, with this announcement OmniVirt’s platform can be […]
May 18, 2017 By Brad Phaisan
Most 360° VR video players will require you to download an application to watch the content on your phone. With OmniVirt, we want to make accessing 360° VR Video easy. This is why we have built OmniVirt in a way that allows you to experience and share your 360°VR videos anywhere on the web, no […]
By Brad Phaisan
SAN FRANCISCO, April 4, 2017 – SpotX and OmniVirt announce today their partnership in powering 360° VR Campaigns for Brands. This partnership will bring OmniVirt’s 360° VR technology across all SpotX inventory, enabling marketers with the ability to distribute their 360°VR campaigns at scale. Distribution has been one of the largest pain-points in the VR market today […]
By Brad Phaisan
PALO ALTO, CA. – April 24, 2017 – Jaunt and OmniVirt today announced a preferred partnership that will result in Jaunt’s clients having access to distribute their 360° virtual reality (VR) advertising across OmniVirt’s 360° VR Network. This partnership will extend the reach of campaigns that Jaunt has been providing to its brand clients by […]
