Top AR Ideas for Marketing

April 19, 2018 By Ara Parikh

ar ideas for marketing

Augmented Reality is now an important tool in a marketer’s arsenal. To get started, consider the following AR ideas, which primarily target the pre-purchase search, discovery, and research phases of a customer’s brand journey. UTILITY-BASED AR IDEAS  Utility AR Idea 1: Object Placement in User’s Environment Brands like IKEA and Wayfair have been market leaders in […]

The leading VR platform for brands, publishers, and developers

April 13, 2018 By Ara Parikh

vr platform

Our VR platform focuses on content hosting, distribution, and monetization needs for brands, publishers, and developers. We are the VR platform of choice for: Brands who are looking to emerge out of the crowded marketplace and clutter of content to tell better stories to share their offerings and connect with their customers Publishers who are […]

Facebook’s Announcement of Enhanced 3D Posts Opens the Door for Advertisers

April 12, 2018 By Ara Parikh

3d posts

[This article was originally posted on Virtual Reality Pop on February 27, 2018] Facebook recently announced that users can upload 3D content to their posts, alongside text, photos, and videos, by using the industry-standard glTF 2.0 file format. It’s no surprise that with the announcement came fun examples of branded 3D content from brands such […]

The NYT is boarding the AR train — here’s what that means for storytelling

By Ara Parikh

[This article was originally posted on VentureBeat on February 8, 2018] The New York Times has just announced it would begin incorporating augmented reality in its journalism. The Times prominently featured the announcement on its website’s front page, speaking to the publisher’s commitment to offer its readers and subscribers the highest quality news content by investing in […]

Google’s web AR announcement is a boon for advertisers

By Ara Parikh

[This article was originally posted on VentureBeat on January 30, 2018] Google recently announced that it’s bringing AR technology to desktop and mobile browsers to push “augmented reality on the web, for everyone.” Users will be able to interact with 3D objects that are embedded into sites and place said objects into their own environment (via tablet […]

How publishers will survive Facebook’s News Feed change

By Ara Parikh

[This article was originally posted on TechCrunch on January 28, 2018] Facebook announced on January 11 that it would change its News Feed algorithm to prioritize posts from friends and family over public content. Say goodbye to never-ending sponsored posts from Tasty, CNN, and other brands that have embraced the platform. Time to say hello to more […]

The Definitive Guide to Virtual Reality in Real Estate

April 6, 2018 By Ara Parikh

virtual reality real estate

Virtual Reality finds compelling use cases in the real estate industry. In real estate, bringing to life a place and space matter (also, location, location, location!). In virtual reality, immersion helps simulate a sense of place and space. It’s a perfect pairing. We wrote a guide to to help outline the best use cases for […]

How to do a VR Demo

April 1, 2018 By Ara Parikh

vr demo

As far as VR has progressed, skepticism still remains as talk of hype cycles, stagnant hardware sales, and AR “beating” VR dominates the conversation. However, many have yet to experience the feeling of being immersed in a virtual world. It’s a thrilling and unbelievable experience, especially for first-time users.  With any new technology, education to […]

VR Travel doesn’t replace real travel – how it encourages it

March 22, 2018 By Ara Parikh

vr travel

Travel is all about place and physicality. This flies in the face of virtual reality’s big message, which focuses on the simulation of place and physicality. Will VR travel replace it? Nothing can replace the fresh air you breath when you scale a peak on a hike. Nothing can replace the view of the Redwoods. […]

Flat content is boring. How VR Marketing changes the game

March 16, 2018 By Ara Parikh

vr marketing

VR Marketing is about brands telling better stories using technology that enables an entirely new canvas for creative content. It’s about letting audiences engage more deeply with content, outside of the confines of a 300X250 “boxed” ad.  And the best part? It’s about getting better campaign performance across all KPIs. What is VR Marketing? VR […]

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