July 24, 2017 By benji
Luxury travel paragon Ritz-Carlton broke new ground last week, transporting WSJ readers into iconic American neighborhoods through interactive 360° VR. The “Ritz-Carlton Rewards Credit Card” campaign signals a strong shift in the sophistication and adoption of VR campaigns given its immersive experience, feature rich portal, and prominent masthead placement. Experience it yourself here. Leveraging […]
July 13, 2017 By benji
Renowned airline Cathay Pacific flew to new heights over the holiday weekend, running the world’s first interactive 360º video advertisement. Although interactive 360° photo has been pursued in the past by other companies, the airline’s use of this interactivity in their 360° video VR marketing campaign marks a significant leap forward in immersive advertising. […]
July 4, 2017 By benji
360° VR Video is a compelling format that has emerged in VR marketing over the past year. Unlike traditional 2D video, 360º content immerses the audience in the experience, involving viewers as part of the film. The result is better engagement, increased brand recognition, and a more intimate connection to the viewer. Given both the […]
May 31, 2017 By Brad Phaisan
Today, OmniVirt is expanding its platform to provide a monetization solution for Virtual Reality Inventory. While previous announcements and case studies from OmniVirt have called out work with The New York Times, Time Inc, AOL, and many other traditional publishers to power 360° Video advertising for web inventory, with this announcement OmniVirt’s platform can be […]
May 18, 2017 By Brad Phaisan
Most 360° VR video players will require you to download an application to watch the content on your phone. With OmniVirt, we want to make accessing 360° VR Video easy. This is why we have built OmniVirt in a way that allows you to experience and share your 360°VR videos anywhere on the web, no […]
By Brad Phaisan
SAN FRANCISCO, April 4, 2017 – SpotX and OmniVirt announce today their partnership in powering 360° VR Campaigns for Brands. This partnership will bring OmniVirt’s 360° VR technology across all SpotX inventory, enabling marketers with the ability to distribute their 360°VR campaigns at scale. Distribution has been one of the largest pain-points in the VR market today […]
By Brad Phaisan
PALO ALTO, CA. – April 24, 2017 – Jaunt and OmniVirt today announced a preferred partnership that will result in Jaunt’s clients having access to distribute their 360° virtual reality (VR) advertising across OmniVirt’s 360° VR Network. This partnership will extend the reach of campaigns that Jaunt has been providing to its brand clients by […]
May 17, 2017 By Brad Phaisan
Last week, Facebook once again created buzz in the AR/VR industry with a series of announcements at the F8 Developer Conference. With 2 billion active users on Facebook and a mission to be the leader of next wave technologies, there is no doubt that the industry is watching Facebook’s movements in this space closely. You […]
March 15, 2017 By Brad Phaisan
A year ago, at Mobile World Congress 2016, Samsung announced its first million hardware shipments. This marked the first time a major VR headset manufacturer had reached this milestone. At this same time last year, Mark Zuckerberg’s surprise appearance in Barcelona, surrounded by an audience all in VR headsets, sparked excitement for the future of […]
By Brad Phaisan
OmniVirt Delivers 360° Video into IAB Standard Banners Across Yahoo, Bustle, and Google Doubleclick AdX. On March 8th, 2017, OmniVirt announced that it supported the first television network to promote and programmatically drive exposure to a 360 Video experience at scale to promote the new drama series titled, “Time After Time.”. Based on the novel […]
