Brands Using Virtual Reality: See Virtual Reality Marketing Examples and List of Virtual Reality Advertising Examples.
In an effort to better target potential customers who have never traveled on a Cathay Pacific flight or live far away from one of its six American gateways, Cathay Pacific used 360° video with hotspots to help customers experience the brand firsthand through immersion and interaction. This experience served the airline's greater goal of establishing Cathay Pacific as the leader in travel to Asia.
- +29% in unaided awareness
- +25% in brand favorability
- +12% preference for airline
Cathay Pacific created digestible 360° video units featuring their lounge and first class cabins. Interactive hotspots encouraged engagement and discovery of the airline's brand experience. Cathay Pacific partnered OmniVirt to distribute digestible 360° video units across mobile and desktop to make the experience accessible to all. This enabled wider audience reach which was key to the campaign goal of reaching potential customers.
Cathay Pacific's interactive 360° campaign outperformed all prior brand campaigns. The airline saw a 29% lift in unaided awareness and a 25% lift in brand favorability. Users on average spent 20.8 seconds exploring an expandable banner ad unit placed on Condé Nast's Traveler website, contributing to a 12% lift in preference for the airline. The campaign also saw higher than average CTR rates for the travel industry at 0.33%.
- 2.5X lift in CTR
- +34pt lift in brand consideration
Bank of America teamed up wtih OmniVirt to distribute 360° VR video ads across Bloomberg's network. By reaching high net-worth financial decision makers with a creative that combined storytelling, data visualization, and education, BofA used the VR medium as a way of creatively delivering its message on emerging technologis.
Bank of America's "Future Realities Insights" campaign helped boost the institution's thought leadership in emerging technologies through its creative use of an emerging technology. Bank of America saw high quality engagement with an average of 87 seconds per view as well as a strong 34 point lift in brand consideration for technology advisory services.
- 10X lift in CTR
- 445K views driven to experience OR >12K hours of content consumed
The Universal Pictures' Digital Marketing team produced a 4-minute 360° VR experience that allowed viewers to immerse themselves in a lavish masquerade ball with the film's main characters. OmniVirt distributed the experience programmatically across targeted publisher inventory like Condé Nast and Hearst and on Snapchat.
Universal Pictures' "Fifty Shades Darker VR Experience" campaign more deeply engaged users by delivering a 10X lift in CTR. Its close collaboration with OmniVirt allowed it to distribute its experience to a much wider audience, leading to over 12,000 hours of cotent consumed.
- 3X social engagement compared to past flat ads
- +29pt lift in brand favorability
Chik-fil-A created a CowzVR.com microsite featuring its famous cows skydiving, skiing, and participating in other humorous uncow-like activities. With OmniVirt, Chik-fil-A overcame the VR distribution barrier by sharing its experience over the web without any app download required, enabling a wider audience reach.
Chik-fil-A's "CowzVR" campaign delivered on its goal of bolstering its cows-plus brand through humor and memorability. The brand saw a 29 point lift in brand faovrability, generated positive press, and encouraged audiences to share and engage with the experience with an above minute average view time (versus just passively watch an experience).
- +103% in views from wider distribution powered by OmniVirt
- +36pt lift in brand recall
St. Giles distributed a series of 360° videos showcasing various hotel locations in cities like London and Kuala Lumpur. St. Giles partnered with OmniVirt to create banner ad units linking to their content and to power distribution across the Google Display Network and across all browsers and devices.
The St. Giles 360 campaign enabled far wider audience distribution leading to a 36 point lift in brand recall. It found deeper audience engagement, almost 7 times more, compared to its past campaigns using flat content.
- 8X engagement compared to Fleming's past banner ads
- +26% lift in restaurant visits
Fleming's drove users to a microsite experience where users can see each vineyard in 360°, view the menu, and make reservations. Video hotspots enabled further discovery of the vineyards' histroy, climate, and partnership with Fleming's.
Fleming's "The Napa Valley Wine Harvest Pairing Experience" campaign boosted restaurant visits by 26% and deepened audience engagement with its brand storytelling. Audiences spent above two minutes per view on average as they interacted with the video's hotspots to discover more content and book reservations.
- >10M audience reach
- ~40seconds per view
In order to distribute its 360 experience to their target audience, Netflix turned to OmniVirt to power Snapchat distribution for this immersive content. Targeting sports fans across the Snapchat Discover platform, the campaign started with an initial vertical video with a clear swipe up call to action that enabled users to engage with a 360° mobile experience right within the Snapchat UI.
Netflix's "Ultimate Beastmaster 360°" campaign was an industry-first for both brand and social platform. OmniVirt's ability to power 360° video across Snapchat helped drive a 3x uplift in Snapchat swipe up rates, contributing to over 10 miillion people reached for the campaign. Audiences engaged with the immersive content for 40 seconds on average.
- ~45seconds per visit
- +27pt lift in product awareness
The team created a fun interactive game called Find the Cat, accessed on desktop and mobile. In the game, players search through a room in 360° to find adorable hidden cats.
Clorox's "Frest Step Find the Cat" campaign boosted new product awareness with a 27 point lift. Audiences were delighted by the experience, spending almost 45 seconds per game play.
- +22pt lift in product awareness
- 3X social engagement
Honda created an exciting first person VR racing experience that enabled viewers to get an in-depth look at the vehicle in action at Thailand's premier international racing circuit. OmniVirt powered the mobile web experience so viewers could easily access the experience from a simple link or scan of a QR code.
Honda's 360° VR Civic Racing experience drove a lift in product awareness for the all new Civic. The innovative delivery of the campaign led to a 18% lift in brand favorability and encouraged high social engagement, over three times more than past campaigns that used flat banner ads.