Brands Using Virtual Reality: See Virtual Reality Marketing Examples and List of Virtual Reality Advertising Examples.
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In an effort to better target potential customers who have never traveled on a Cathay Pacific flight or live far away from one of its six American gateways, Cathay Pacific used 360° video with hotspots to help customers experience the brand firsthand through immersion and interaction. This experience served the airline's greater goal of establishing Cathay Pacific as the leader in travel to Asia.+29% in unaided awareness+25% in brand favorability -
The goal of the VR campaign was to bring to life BofA's report on "Future Realities" and help educate and inspire its customers, ultimately positioning the financial firm as a thought leader and partner to its customers. The medium became part of the message, and the story was better told because of it.2.5X lift in CTR+34pt lift in brand consideration -
Universal Pictures created an immersive 360° experience to activate the Fifty Shades of Grey franchise's global fan base and drive awareness about its new Valentine's Day release of Fifty Shades Darker.10X lift in CTR445K views driven to experience OR >12K hours of content consumed -
In an effort to bolster its "cows-plus" brand strategy with stronger brand awareness and audience reach, Chik-fil-A used VR to engage users in new and interesting ways through innovative technology and humorous content.3X social engagement compared to past flat ads+29pt lift in brand favorability -
The St. Giles 360 campaign was designed to show how the centrality of St. Giles luxury hotels effortlessly connects guests to the best experience of their destination city. The campaign sought to provide potential guests with a sense of what it's like stay at a St. Giles property: central, inspiring and luxurious.+103% in views from wider distribution powered by OmniVirt+36pt lift in brand recall -
To promote Fleming's new Napa Valley Wine Harvest menu, the team created an immersive experience to help guests escape to Napa Valley.8X engagement compared to Fleming's past banner ads+26% lift in restaurant visits -
To build awareness and drive viewership of its new original series Ultimate Beastmaster, Netflix looked to 360° video to let viewers experience the intensity first hand.>10M audience reach~40seconds per view -
To celebrate the release of Fresh Step's new Hawaiian Aloha™ Scented Litter with the power of Febreze™, Clorox teamed up with OmniVirt to launch a campagin to drive new product awareness and drum up brand love.~45seconds per visit+27pt lift in product awareness -
To promote the launch of the all-new Honda Civic in Thailand, Honda sought to scale the test drive experience by enabling users to experience a Civic's interior and exterior without physically visiting a showroom.+22pt lift in product awareness3X social engagement
